While everyone in the hospitality and travel industry is looking for the next marketing strategy to boost their bookings and increase revenue, sales and marketing directors, to the best-known hotel advertising agencies in New York, Miami, and The Caribbean, are overlooking incredible opportunities.
Amazing Advertising Campaign For Luxury Hotels
“why luxury resorts, boutique hotels, and beachfront hotels don’t offer swimming classes to guests?”
Necessity Is The Mother Of Invention
As a father of two beautiful and smart kids, Jacob & Leah, on a recent trip to Riviera Maya Mexico, my wife, the kids, and me were enjoying a beautiful day by the pool.
It crossed my mind “why luxury resorts, boutique hotels, and beachfront hotels don’t offer swimming classes to guests?” I can’t believe this is true but it was, it is.
It is a simple overlooked yet brilliant idea, to market your hotel to families everywhere in the world.
This is why this amazing marketing idea is ingenious and born to succeed. As a parent, swimming is one of the most important skills my kids need to learn during their early childhood. It is important for many reasons and while they can learn at the near swimming school, why not learn during vacation?
Learn To Swim During Vacation Campaign
The idea is simple; it targets families with kids who don’t know how to swim yet. The market is huge! Finding the time to take your kids to swimming lessons is usually scarce in our daily lives but not on vacation.
Hotels will be marketing safety and this is what parents are looking for peace of mind.
These are some of the title samples for your marketing campaign name:
- Book your vacations with our hotel and we will teach your kids how to swim for free
- Free Swimming Lessons for kids with your stay
- Kids Club Free Daily Swimming Lessons
- Learn To Swim during Your Stay with Complementary Kids Swimming Lessons
Benefits For The Hotel
The family market is one of the most important in the hospitality and tourism industry. Offering parents additional benefits will make your brand more attractive to your customers and will attract new clients.
Benefits For The Family
Peace of mind, something that doesn’t have a quantifiable value. In addition, parents will have 1 or 2 hours free per day to enjoy their vacation.
Which opens the door for other activities within the resort or just tranquility, the beauty of doing nothing.
Luxury is all about offering leisure comfort tailored to demanding guests. Offering the ultimate private swimming lesson experience will create even more means of revenue.
Most Remarkable Marketing & Advertising Campaigns
Years ago, many hotels started offering Wi-Fi to attract new customers, those that jump at it first, gained over their competitors.
Offering a service with the chance of becoming a standard before the competition is imperative for the leisure travel industry.
The average family vacation is 6 to 10 days; this is more than enough time for kids to learn how to swim or at least learn the basics; how to float and reach shore in any given situation.
We specialize in creating simple, fresh, and successful marketing ideas for luxury lifestyle brands, resorts, and boutique hotels. We are a hospitality digital marketing agency with offices in New York City, New Jersey, and Miami